Highly Effective Age Assurance is Ofcom's legal standard for evaluating age verification methods under the UK Online Safety Act.
HEAA is Ofcom's standard for evaluating age verification methods. Assessed against: technical accuracy, robustness, reliability, and fairness.
Recognized methods include open banking, photo ID matching, facial age estimation, MNO checks, DIATF-certified wallets with selective disclosure.
Self-declaration is explicitly insufficient under HEAA.
